3. Thursday. 8 p.m. 579,391. 635,439. -9%. HOW WE GENERATE THE DATA: Ad Age's survey is compiled using data from as many as six media agencies. The resulting prices should be viewed as directional.. While you can schedule an ad on a national network, it definitely won't be cheap. On average, a national, 30-second ad costs around $115,000. In general, more viewers will see ads on a broadcast channel. However, cable ads make it easier to target a specific group of people. [8]
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Network. One notable prime-time event that empties advertisers' pockets in a hurry is the Super Bowl. This year, a 30-second commercial costs an average of $7 million. A clear rule of thumb is the higher the viewership, the higher the price.. If you want to know precisely how much airtime costs, ask your local TV ad rep how many people will see your commercial. Let's assume you want to buy in Kansas City, where the rate is $14.36 CPM and 100,000 people will see your ad. Here's how you'll figure out the total cost of airtime: (100,000/1,000) x $14.36=$1,436.
